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Consultancy - Formative Research And Hygiene Promotion Strategy - WASH

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Thu, 24/08/2017 - 17:00

Concern Worldwide is an Irish-based non-governmental, international, humanitarian organisation dedicated to the reduction of suffering and working towards the ultimate elimination of extreme poverty in the world’s poorest countries. Concern has been operating in Sierra Leone since 1996 and supporting those who live in extreme poverty through Education; Health; and Food, Income and Market programmes.


Consultancy - Formative Research And Hygiene Promotion Strategy - WASH


The Freetown Urban WASH Consortium brings together four international NGOs (Action Against Hunger, Concern Worldwide, Oxfam and Save the Children International) aiming to deliver pro-poor WASH services that are aligned to the Government of Sierra Leone’s (GoSL) 24-month Recovery Plan and lead to the improvement of the health of Sierra Leoneans.

As part of post-Ebola reconstruction efforts DFID is funding the phase III of the Freetown WASH Consortium (FWC) aiming to Improve WASH Services in Western Area Urban and Western Area Rural Districts in Sierra Leone from October 2016 to March 2019. This project includes a Behaviour Change (BC) component led by Concern Worldwide which aims to trigger effective and long-term up-take of the three following hygiene behaviours;

  • Hand-washing with soap
  • Cleanliness and maintenance of private latrines
  • Improved solid waste management practices

The target audience is initially defined as pregnant women and mothers/caretakers of children under-five (approx. 103,500 women) living in 30 targeted wards of Western Urban and Western Rural Districts.

In their previous BC work the Consortium has used an educational approach delivered through Community Health Workers (CHWs) and community-level volunteers. This approach has showed some important limitations (i.e. knowledge-behaviour gap) which are consistent with existing evidence on behaviour change science stressing the need for innovative hygiene promotion activities based on emotional drivers rather than purely informative messages. Therefore, the Consortium is seeking for technical support in conducting rapid formative research on these three behaviours and designing its behaviour change strategy and intervention.

Purpose of the Consultancy

The main objective of the consultancy will be to develop a behaviour change strategy, which will be adopted and implemented by the Freetown WASH Consortium agencies. The strategy design will be informed by the findings of the rapid formative research to be carried out by the Consultant which will aim at understanding the psychological and situational factors influencing the behaviours of interest (ie. barriers and motivations to the practices).

Objectives and Specific Tasks to be undertaken by the Consultant(s)

The consultancy has two main objectives

  • Designing and conducting a rapid formative research aiming at measuring the current prevalence of two selected hygiene behaviours and at understanding the underlying psychological and environmental factors influencing the adoption of the selected behaviours
  • Developing a comprehensive Behaviour Change Communication strategy for addressing all selected behaviours and triggering effective and long-lasting behaviour change. The BCC strategy will include a detailed list of hygiene promotion activities and a realistic implementation plan within the project budget.

Specific tasks for the consultant will include the following

  • Develop and implement survey tools to collect information on two selected hygiene practices and their influencing factors. The survey design will be based on both quantitative (eg – household survey) and qualitative methods (eg- FGDs In-depth interview) to measure the current prevalence of the practices and to reach an understanding of the underlying factors that influence the adoption of the selected behaviours.

As the current prevalence of hand-washing with soap is already known (from the FWC 2016 KAP Survey), a small scale, rapid quantitative survey should focus on assessing the prevalence of two other behaviours only (Cleanliness and maintenance of private latrines and improved solid waste management practices). It is expected that the Consultant will design the survey with the smallest sample size possible eg 100 households in order to maximise the resources (financial and time) available.

As the on-going Operation Clean Freetown has already developed a significant amount of IEC materials for changing behaviours towards improved solid waste management practices, the main tasks of the Consultant for solid waste management will be to collect and review (though Focus Group Discussions with community representatives) these communication materials and to advise on the needs of adapting them, if found necessary.

  • Identify motivators for change in behaviour and the barriers towards adopting good hygiene practices: i.e. those aspirations and desires most likely to be effective in triggering a change in habits (For hand-washing with soap and cleanliness and maintenance of private latrines only)
  • Review past hygiene promotion interventions in Freetown (including the FWC hygiene promotion strategy designed in 2014) and based on the findings, design and facilitate one or two consultation workshops with FWC staff to establish a common understanding of what works and doesn't work in the context of Freetown.
  • For handwashing with soap and cleanliness and maintenance of private latrines, identify the most appropriate communication channels and agents of communication to promote the three selected behaviours (e.g. house to house visits, mass media, community events, etc.) and by who (e.g. WMT, mass media, Community Health workers, local media agency. For improved solid waste management, review existing OCF materials through FDGs and identify ways of improving them (if necessary).  
  • Design a comprehensive BCC strategy developed for addressing the three selected behaviours. The BCC strategy will be based on a clear BCC framework (ie. Theory of Change) informed by the findings of the formative research.
  • Design a detailed implementation plan (DIP) for behaviour change promotion. The detailed plan will specify the approaches, methodologies and activities needed to achieve the required changes in hygiene behaviour among the target groups identified in the formative research. It will also include a list of the main resources necessary to carry out each proposed activities and the ways to implement it.
  • Facilitate a results validation workshop with FWC agencies and key external stakeholders to discuss the findings the formative research and to validate the BCC strategy proposed.


The expected outputs of the Consultancy are

An inception report including

  • a detailed methodology and tools to be used for the formative research
  • a detailed implementation plan for the formative research
  • a list of stakeholders for key informant interviews (if KII is selected as a tool for the formative research)

A draft BCC strategy report

  • The preliminary findings of the formative research including the prevalence of the selected behaviours and a list of identified determinants influencing the adoption of the selected hygiene practices (ie. motivations and barriers towards the selected behaviours)
  • A draft BCC framework (ie. theory of change)
  • A draft BCC strategy

Results validation workshop with FWC partners and key external stakeholders

A final BCC strategy report including

  • An executive summary
  • Detailed methodology for the formative research
  • Results/findings of the formative research
  • Final BCC framework (ie. theory of change)
  • Final BCC strategy and implementation plan
  • Recommendations for BCC strategy implementation

Final payment is dependent on the submission of a good quality, well-written final report or completion of agreed outputs (as detailed in the TOR). In addition to methodology, findings and discussion, the report should include a comprehensive executive summary and a section outlining clear and concise conclusions and recommendations. 

A digital copy of all reports will be required by Concern at the end of the piece of work.


The entire process for the Consultancy is expected to take 12 weeks approximately from the date of contractual agreement and final report submitted as stipulated in the signed contract. The study should be completed between September and November 2017.

Essential and Desirable Experience/Qualifications

The selected candidate will be an affiliated group of consultants, with a track record of conducting formative research and programme and/or impact evaluation surveys in the WASH and health sectors in West African countries. Possible areas of expertise include social sciences, hygiene promotion and behaviour change communication or health/WASH research. The selected candidate will have to demonstrate understanding of formative research design and methods with experience in conducting qualitative and quantitative research for health or hygiene promotion programmes. Experience in working/conducting consultancy in African urban contexts is essential. Experience in working with/conducting consultancies for an NGO Consortium will be significant asset. 

Specific requirements:

  • The firm should be legally registered to work in Sierra Leone;
  • Experience working in Sierra Leone is highly desirable;

Willingness to adhere to Concern Worldwide’s Programme Participant Protection Policy (P4)

Lines of communication

The consultant will primarily report to the WASH Programme Manager and in his/her absence will report to the National Health Coordinator. The consultant will closely work with Concern WASH team and the other Consortium agencies Programme Managers.

The field work will be carried out in Freetown, Western Area.

Expression of interest:

All expressions of interest should include a cover letter and:

  • Technical offer with CVs of staff members who will be working under this consultancy, evidence of past similar experience(s), a detailed work plan based on the scope of work stated in these ToRs.
  • Administrative offer with business/company profile and evidence of registration in Sierra Leone
  • Financial offer with a budget breakdown in SL Leones for each requested output. The financial offer should be inclusive of GST and other taxes payable in Sierra Leone.

Please note that incomplete applications will not be reviewed.

  • Concern values efficiency, competence and integrity, and hire staff with suitable qualifications without distinction as to race, colour, religion, national
  • origin, tribe, gender or age. 
  • We encourage all qualified women and men to apply for vacancies in Concern Worldwide.
  • Concern seeks to build the capacity of its staff and provide prospect for progression within the organisation.

You can send through email to OR deliver in Hard copy to the below locations.

The HR/AdminCoordinator, Concern Worldwide, 23A Cantonment Road, Off Kingharman Road, Freetown


The HR/AdminCoordinator, Concern Worldwide, 2B Shamel Street, Magburaka, Tonkolili.

Closing date for receipt of applications for the above Consultancyis on the 24th August, 2017

Only short listed candidates will be contacted



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